Advertising & Business Development

Jessica Oman

I am a professional writer, editor and business consultant with a background in public education. I hold undergraduate degrees in English and Education, as well as an MBA degree. I launched my own business in July 2010 and now apply my valuable business and marketing knowledge to writing and editing business plans for start-up businesses.

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Share Print this article Advertising can drive sales, but it can also be expensive. Advertising is just one part of a business development strategy. It can be an effective way to make potential customers aware of your business, but it can also be very expensive. Therefore, any advertising campaigns need to be properly managed and analyzed for their return on investment. Advertising methods should be chosen carefully to ensure they are reaching your target market and attracting the customers you want to your business.

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How to Develop Your Business How to Develop Best Pricing Strategies for Your Business Print Advertising

Print advertising can be very expensive and often reaches only a limited market segment. If you choose print advertising for your business, make sure the publications you list with are being read by your target audience. Ask questions before placing an advertisement to find out who reads the publication, what the distribution is and what audience the publication is trying to reach. If their audience is similar to yours, it may be worthwhile to advertise with them.

Web Advertising

Web advertising can go hand-in-hand with print advertising, since most publications now have associated websites and some even sell advertising packages for both Web and print. However, other forms of Web advertising, such as Google AdWords, can be a cost-efficient way to drive traffic to your website and raise awareness about your business. Ads show up when people use search engines, and you pay either for the number of times your ad appears or for the number of times someone clicks on your ad.

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Balanced Scorecard (BSC)

KPI's, Dashboards and Strategy Maps Download Free White Papers

www.QPR.com Social Media

Social media advertising takes advantage of the network effect to help you develop your business. When people read your social media updates and share them with their online connections, those connections might share with their connections, and so on. It's a free way to reach potentially thousands of people, but you must remain active on social networking sites to get results, and that takes commitment. A social media strategy for business development is very cheap and if done well, very effective.

TV and Radio

Advertising on television reaches a large audience. TV and radio advertising have a broad reach, but are also very expensive. Companies usually pay for TV and radio advertising per 30 seconds of broadcast. Advertisements during premium times when more people are listening or watching will cost more, as will advertisements that reach viewers and listeners in large geographical areas. For this reason, many small businesses will not use it for business development. However, television and radio advertising can be an effective method for larger businesses and corporations.

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THE VIDEO

About Online Marketing

Types of online marketing include:

•Ecommerce

•Online Advertising

•Search Engine Marketing

•Email Marketing
•Social Media Marketing

•Article Marketing

And that's definitely just to name a few; more online marketing strategies are being invented all the time.

Online marketing is becoming increasingly important to small businesses of all types. In the past, marketing online was something that local bricks-and-mortar businesses could justifiably ignore. It didn't make sense to waste time and money on online marketing when all your business was local.

Now with increasing local search and people's new habit of searching on the Internet first, it matters. I would go so far as to say that all businesses should include some online marketing in their marketing mix.

If you're interested in online marketing, Online Marketing: Basic Strategies Any Business Can Use provides an overview of six of the most common online marketing strategies.

Also Known As: Internet marketing, marketing online.

Common Misspellings: Oline marketing, online markiting.

Examples:

Margaret was surprised to find that so many of her customers found her Sewgood Sewing Services store through searching on the Internet.

What is onlin marketing

Definition:
Online Marketing is the art and science of selling products and/or services over digital networks, such as the Internet and cellular phone networks.

The art of online marketing involves finding the right online marketing mix of strategies that appeals to your target market and will actually translate into sales.

The science of online marketing is the research and analysis that goes into both choosing the online marketing strategies to use and measuring the success of those online marketing strategies.

Top 10 Internet Marketing Strategies

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

1.Start with a web promotion plan and an effective web design and development strategy.


2.Get ranked at the top in major search engines, and practice good Search Optimization Techniques.


3.Learn to use Email Marketing Effectively.


4.Dominate your marketing niche with affiliate, reseller, and associate programs.


5.Request an analysis from an Internet marketing coach or Internet marketing consultant.


6.Build a responsive opt-in email list.


7.Publish articles or get listed in news stories.


8.Write and publish online press releases.


9.Facilitate and run contests and giveaways via your web site.


10.Blog and interact with your visitors.

http://www.enotes.com/advertising-strategy-reference/advertising-strategyadvertising-strategy

Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.

ONLINE ADVERTISING

Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Online advertising is a large business and is growing rapidly. In 2011, Internet advertising revenues in the United States surpassed those of cable television and nearly exceeded those of broadcast television.[1]:19 In 2012, Internet advertising revenues in the United States totaled $36.57 billion, a 15.2% increase over the $31.74 billion in revenues in 2011.[1]:4-5 Online advertising is widely used across virtually all industry sectors.[1]:16 Despite its popularity, many common online advertising practices are controversial and increasingly subject to regulation. Furthermore, online ad revenues may not adequately replace other publishers’ revenue streams. Declining ad revenue has led some publishers to hide their content behind paywalls